A type that defines the request fields used to update the ad rate strategy for a Promoted Listings ad campaign.
Types that use UpdateAdrateStrategyRequest
Not used by any types.
Call that uses UpdateAdrateStrategyRequest
Fields
adRateStrategy
This field is used to change the current ad rate strategy for a Cost Per Sale (CPS) campaign. It is not needed if the ad rate strategy is not being changed for the campaign.
Note: This field is not applicable for offsite campaigns.
Note: This field is not applicable for offsite campaigns.
bidPercentage
The user-defined bid percentage (also known as the ad rate) sets the level that eBay increases the visibility in search results for the associated listing. The higher the bidPercentage value, the more eBay promotes the listing.
The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee.
The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign.
The bidPercentage is a single precision value that is guided by the following rules:
If a bid percentage is not provided for an ad, eBay uses the default bid percentage of the associated campaign.
Note: This field has a minimum value of
The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee.
The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign.
The bidPercentage is a single precision value that is guided by the following rules:
- These values are valid:
4.1
,5.0
,5.5
, ... - These values are not valid:
0.01
,10.75
,99.99
,
and so on.
If a bid percentage is not provided for an ad, eBay uses the default bid percentage of the associated campaign.
Note: This field has a minimum value of
2.0
and a maximum value of 100.0
.dynamicAdRatePreferences
array of DynamicAdRatePreference
A field that indicates whether a single, user-defined bid percentage (also known as the ad rate) should be used, or whether eBay should automatically adjust listings to maintain the daily suggested bid percentage.
Note: Dynamic adjustment is only applicable when the adRateStrategy is set to
Default:
Note: Dynamic adjustment is only applicable when the adRateStrategy is set to
DYNAMIC
.Default:
FIXED