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An enumerated type that indicates the accepted match type.

Types that use MatchTypeEnum

CreateKeywordRequestKeywordKeywordRequestKeywordResponseSuggestedBidsSuggestedKeywordsTargetedKeywordRequest

Calls that use MatchTypeEnum

Enumerations

Value
Description
BROAD
This enum value indicates that broad matches are accepted.
EXACT
This enum value indicates that only exact matches are accepted.
PHRASE
This enum value indicates that phrasal matches are accepted.