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This type indicates the bidding preferences of a Smart Targeting campaign.

Note: This type is only supported for CPC funding model campaigns with on-site channels.

Types that use BidPreference

FundingStrategyUpdateBiddingStrategyRequest

Calls that use BidPreference

POST
/ad_campaign/{campaign_id}/clone
POST
/ad_campaign
GET
/ad_campaign/find_campaign_by_ad_reference
GET
/ad_campaign/{campaign_id}
GET
/ad_campaign/get_campaign_by_name
GET
/ad_campaign
POST
/ad_campaign/{campaign_id}/update_bidding_strategy

Fields

Field
Type
Description
maxCpc
MaxCpc
The maximum amount for which the eBay suggested bid can be adjusted. This value represents the most a seller is willing to pay for each click on their ad. The adjusted bid will never exceed this amount.

This field is required for smart targeting campaigns.

Note: The maximum cost-per-click has a minimum value of 0.02 and a maximum value of 100.